We have come a long way since the days where all shopping took place in brick-and-mortar locations that had mirrors and sales assistants to help you out. You can now buy just about anything online thanks to the digital revolution of the last 25 years, which is now starting to affect the way people shop in physical stores as well. Artificial intelligence (AI) is the cornerstone of modern technology in the business world as companies of all industries have benefited from the perks of automation, customization and recommendation engines that bring more consumers in to their place of business.
This is especially true in the retail business, where AI is starting to play a role in the shopping experience as a consumer can find the right item for them based on their interests. Additionally, virtual reality (VR) is making it easier for customers to try out items without actually putting them on. Many of these businesses use robotic process automation (RPA) technology to push the right product to the right person, and WorkFusion offers a platform for companies looking to improve their customers’ shopping experience.
Here are four cases of AI in retail.
1) Browsing Through a Digital Catalog
AI has brought us advanced recommendation engines that allows consumers to find the right item for them in a fraction of the time it would usually take. Instead of going through hundreds of physical items, consumers can browse through a digital catalog that asks them questions regarding their preferences and what kind of item they’re looking for. Based on their size, personal information, color preference and other factors, the catalog can show them items that would work for them. The same is true for non-apparel retailers selling books, accessories or anything else.